KnowWherelets businesses–-from grocery stores to ski resorts to amusement parks--track the traffic patterns of their customers, their products, and their equipment; KnowWhere analyzes the data and optimizes traffic areas and merchandizing for a better customer experience, greater operational efficiency, and more effective marketing. Read more below about how KnowWhere can be used to enormous advantage in dozens of industries.
WHAT KNOWWHERE DOES How do your customers move around? What are they looking at before they buy? What do short-term & long-term traffic patterns look like? How can you best serve your customers while making more money? These are the questions; KnowWhere is the answer.
KnowWhere is a dynamic consumer tracking system that consists of:
a customer transmitter (on a shopping cart, lift ticket, convention badge, etc.)
a local receiver and hardware to capture and record movement patterns
analytical software to identify bottlenecks, dead zones, and unseen opportunities
The transmitter sends location information with a variety of technologies depending on your needs: RFID for short range, WiFi for medium range, and GPS for long range. The locations of dozens or even thousands of customers is captured by the KnowWhere data center where it is analyized and correlated with additional consumer data sources (your customer records; scanner panel data; usage statistics). KnowWhere then allows you to:
get timely information to the consumer (a sale item, just for them)
identify revenue opportunities (customers gather in this area – possibly add a concession stand)
track problems in real time (a skier in an accident on your slopes)
validate paid attendees – quickly and silently (amusement parks)
To see a digram of how a typical KnowWhere system works, click here.
VAIL SKI: A CASE STUDY
As one of North America's top ski destinations, Vail Mountain serves millions of demanding customers every year. Needless to say, this offers many challenges. How can parents offer children the freedom to ski alone, yet keep track of their kids? How can "lift ticket leakage" be reduced? How can safety be increased? This is where KnowWhere comes in:
By inserting a small receiver in each lift ticket, Vail is able to instantly authenticate every skier on the mountain, thereby eliminating "leakage" problems, estimated at more than $500K a year.
Parents can visit any lodge to see a real-time map of the resort on a monitor; their lift tickets, correlated to their children's, allow them to see the current location of every child and where the child has been skiing during the day.
Further, resort operators can receive warnings if skiers are stationary for long periods of time (indicating an accident), if long lines develop, or if traffic flows decrease significantly.
For Vail Mountain, KnowWhere produces savings of millions of dollars each year--but more importantly, it means a better experience for Vail's customers. By using KnowWhere, Vail responds dynamically to the needs of its customers. And we can do the same for you.
(Click here to see an online advertisement for this application of KnowWhere. To view the ad, you must have the Macromedia Flash 6 plugin installed.)
KnowWhere can be customized to fit the specific needs of your company, whether you are a retailer, distributor, service provider, or any of a hundred others! Contact us for more information about what we can do for you.
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To see a digram of how a typical KnowWhere system works, click here.
(Click here to see an online advertisement for this application of KnowWhere. To view the ad, you must have the Macromedia Flash 6 plugin installed.)
